YouTube is a really interesting way to make money, and when it’s done right, it can be very lucrative. If nothing else, it’s definitely worth a closer look to see if it’d be a good fit for you. Let’s check it out!
Find out how you can apply for the YouTube Partner Program and have an opportunity to make money from ads and other revenue streams.
Step 1: Build an engaged audience first
On YouTube, you can connect with a community and have an opportunity to make money while doing what you love. Creators around the world have shared their voices on YouTube, and many have turned their passions into earnings.
Successful creators usually tap into multiple revenue streams to sustain their presence on the platform. Understanding the levers that impact monetisation can help you plan your channel strategy to support your goals.
If you’re relatively new to YouTube, you may want to first consider how to create great content that viewers watch consistently, and try out strategies to grow your community, to maximize your opportunity to make money.
With a dedicated audience that loves tuning into your channel, you can explore various ways to generate revenue, including from ads and other sources. We’ll show you how to get started and where to find out more.
Step 2: Joining the YouTube Partner Program
The YouTube Partner Program (YPP) allows creators to monetize eligible content on YouTube. Creators can apply to join the program in these countries.
To be reviewed for the YouTube Partner Program, channels need at least 4,000 watch hours in the previous 12 months and 1,000 subscribers. This requirement allows us to properly evaluate new channels and helps protect the creator community from spammers, impersonators, and other bad actors.
Note: It’s important to understand your rights for monetizing content on YouTube, including all audio and video. Copyright or Community Guidelines violations can impact your ability to earn money.
Ways to earn money from your channel
There are a number of ways you can earn money from your channel. If you’ve been approved for the YouTube Partner Program (and are in compliance with YouTube Partner Program policies), you can explore these monetization options. Consider which revenue streams may be best for your channel based on your content, audience, and preferences.
Ads
For many channels, advertising can be a significant part of revenue. Here are some things to consider if you want to maximize potential ad revenue:
- When you’ve enabled your channel for monetisation, you can earn more revenue if you monetize all future uploads and turn on all ad formats as your default. Find out how ads show on videos you monetize.
- Your videos must comply with our advertiser-friendly content guidelines. In addition, monetisation status is determined by factors such as video metadata (thumbnail, title, tags, and description). Learn more.
- Some advertisers may use targeting tools to define where they want their ads shown. This allows them to reach audiences they wish to reach based on demographics, interests, or past interactions with videos.
- Some videos don't violate our policies, but may not be appropriate for all audiences. In some of these cases, our review team may impose an age restriction, and these videos cannot be monetized with ads. Learn more.
If you upload videos with controversial or sensitive topics, you may want to turn off ads on individual videos, allowing you to opt out of monetisation for any videos that aren’t advertiser-friendly while remaining in the YouTube Partner Program. If your channel as a whole isn’t suitable for advertising, because of the nature of your content, you can disable ads and still pursue other monetisation options for which you’re eligible.
Channel Memberships
With Channel Memberships, viewers pay a monthly recurring fee to get unique badges, new emoji, Members-only posts in the Community tab, and access to unique custom perks offered by creators. This feature is available to channels in certain locations who meet the requirements. You also may have the option of linking to approved crowdfunding sites from your video cards or end screens. Learn more.
Affiliate Marketing
The best way to succeed with affiliate marketing is to share genuinely about how your product changed your life. YouTube is a GREAT place to start sharing — you can show how you use the product, why you love it, answer common questions, and more. (Just be sure you follow any and all of your company’s compliance guidelines!)
Video allows for some additional ways to connect that aren't always portrayed well in text. You can do “unboxing” videos, tutorials, product reviews, and “hauls.” Include your affiliate link within the video description and/or within the video. Don't forget to disclose!
Become an Amazon Influencer
Amazon recently introduced their Influencer program which allows social media influencers on YouTube, Facebook, Instagram and Twitter to earn money through their Amazon recommendations. Once approved, you will have the ability to create a page on Amazon filled with products you recommend. You can then just share the personalized link on your social media channels. When someone clicks through and buys, you will earn a commission on approved product categories.
Bonus: Influencers can also link to their page within emails! Something not offered to regular Amazon Associates.
Learn more:
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