Many people already know what their niche will be when making the decision to start a YouTube channel because they want to focus on something they usually do. Before starting a YouTube channel you need to decide on what niche you want to target.
If you want your YouTube journey to be successful, it’s crucial to clearly decide from the start what is the purpose of your channel.
Importance of choosing the niche
The niche you’ll be targeting is the foundation of a YouTube business. In order to feed the right video content to your audience, you must first know who is your audience. Every video has to have a purpose and an intent.
Some things to consider when deciding on the niche
PASSION
You’ll have to come up with content on a regular basis for a long time (years, at least). If you don’t enjoy the topic, it’ll be highly difficult to deal with the moments when you’re tired, out of ideas and frustrated. You’ll get easily bored if you have no interest in the subject and your YouTube channel will feel like a series of awful tasks.
DEMAND
Is there any demand for the subjects you’re going to cover? This is mostly true if you are looking to make money on YouTube, rather than sharing your specific hobbies with the world. If you make something awesome, you’ll create the demand yourself.
Research the market and see if the niches you thought about are being searched for.
You can use Google AdWords Keyword Planner to make an idea of how many searches there are per month on certain search queries. You can set up a free account and add your keywords there. The tool will show you the average number of monthly searches and the competition levels.
COMPETITION
How tough will it be for you to become acknowledged? You’ll find the answer by looking at how many YouTubers are active in the niche. If the topic is oversaturated, it’ll be hard for you to become a successful YouTuber in that niche.
Start off targeting keywords with low-competition and build your way up. It’ll be trickier, but not impossible.
The most popular niches on YouTube
Here are the most popular and profitable niches on YouTube if you need some YouTube channel content ideas:
- Tech Videos
- Gaming
- Product Reviews
- Tutorials
- Vlogs
- Food
- Fashion
- Beauty
- Weight loss & Healthy Living
- Travel
- Animals
- How To’s
- Humor
I hope you got some insights on how you should choose the right niche for your YouTube channel.
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